article de blog

Ginny Marvin on 20 years of change from manual PPC to AI

Watch this video on YouTube Ginny Marvin didn’t get into…

Pete Bowen talks about why Google Ads is not just about clicks

Watch this video on Vimeo On PPC Live The Podcast, I…

New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.

Editor’s note: This research was conducted by Exploding Topics,…

Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern

A randomized field experiment found Google AI Overviews reduced…

Adthena launches Google Ads-to-ChatGPT conversion tool

As ad dollars begin shifting toward ChatGPT, ad tech firms have…

Bing Webmaster Tools teases new AI reporting updates

Microsoft teased new AI reporting features within Bing Webmaster…

7 lessons from moving from agency to in-house SEO

If you’re reading this, you’re likely an SEO aficionado…

The High CPC Paradox: When Expensive Clicks Are A Sign Of Success

Higher CPCs frequently align with improved lead quality and conversion…

What are you optimizing for in paid search when keywords matter less?

Paid search platforms are getting better at deciding who should…

The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic

AI visibility now depends on crawl access, server-rendered content,…