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Ginny Marvin on 20 years of change from manual PPC to AI
Watch this video on YouTube
Ginny Marvin didn’t get into…

Pete Bowen talks about why Google Ads is not just about clicks
Watch this video on Vimeo
On PPC Live The Podcast, I…

New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.
Editor’s note: This research was conducted by Exploding Topics,…

Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern
A randomized field experiment found Google AI Overviews reduced…

Adthena launches Google Ads-to-ChatGPT conversion tool
As ad dollars begin shifting toward ChatGPT, ad tech firms have…

Bing Webmaster Tools teases new AI reporting updates
Microsoft teased new AI reporting features within Bing Webmaster…

7 lessons from moving from agency to in-house SEO
If you’re reading this, you’re likely an SEO aficionado…

The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Higher CPCs frequently align with improved lead quality and conversion…

What are you optimizing for in paid search when keywords matter less?
Paid search platforms are getting better at deciding who should…

The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
AI visibility now depends on crawl access, server-rendered content,…

