26 A/B testing ideas to increase click-through rates and boost conversions by Digital Marketing Depot

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Get more from every click with A/B testing
Get more from every click with A/B testing

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact.

This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more. You’ll find test examples for:

  • CTA buttons and placement
  • Product detail pages and image choices
  • Homepage layouts and messaging
  • Checkout friction and cart recovery

Each idea comes with a brief explanation of why it might work—so you’re not testing blind.

Whether you’re in search marketing, ecommerce, or CRO, this is a great resource to help you spot opportunities and experiment with confidence. Visit Digital Marketing Depot to download your copy.