GA4 updates: Snapshot templates added, Aggregate Identifiers improved

Google Analytics just made it easier to get quick insights and more accurate attribution.

The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That means less time building custom reports and more time actually using the data.

Alongside the templates, the card library has been updated, making it easier to browse and add the visualizations that matter most to your business.

These templates help users quickly surface relevant insights without needing to manually create or configure reports.

On the attribution front. Google Analytics will now use aggregate identifiers to attribute traffic from paid Google Ads more accurately – even in scenarios where individual-level data is limited.

Why we care. These updates streamline reporting and improve data accuracy, making it easier for marketers and analysts to measure what matters.