Google to deprecate structured data files v7 by November

Google officially announced the deprecation of Structured Data Files (SDF) v7. The legacy version will be sunset on Nov. 4.

Key changes post-deprecation. SDF v7 will no longer be supported; the default version will shift to v7.1 for all users. Any sdfdownloadtasks.create API requests referencing SDF_VERSION_7 will return a 400 error after November 4.

Why we care. Advertisers and partners using SDF v7 must migrate to v7.1 or higher before the deadline to avoid service disruptions in Display & Video 360 workflows.

What to do. Review the v7.1 release notes to understand differences from v7 and plan your migration. Need help? Use Google’s new Display & Video 360 API Technical Support form.

Bottom line. SDF v7 is on the way out. Upgrade to v7.1 or newer well ahead of the November deadline to keep your programmatic campaigns running smoothly.