Google Promoted Pins come to Maps for Demand Gen campaigns

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Advertisers can now tap into Promoted Pins on Maps as part of their Demand Gen campaigns. These pins leverage existing image assets and appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes.

How it works. Existing image assets from campaigns can be repurposed for these pins.

  • Pins show up in Maps when users browse areas, search for directions, or check out specific places.
  • The move aims to increase visibility in these “browse-worthy” moments, helping to convert digital interest into physical visits.

Why we care. Promoted Pins are designed to drive more foot traffic and in-store sales by putting businesses in front of users as they explore locations and businesses on Maps.

Bottom line. This addition underscores the push to blend digital advertising with real-world outcomes—boosting store traffic in an era where online-to-offline strategies are increasingly critical.

Advertiser reaction. “With Display and now Maps inventory Demand Gen is becoming closer to a PMax for mid funnel,” according to Google Ads expert Thomas Eccel, head of Google Ads at JvM IMPACT on LinkedIn.