LinkedIn launches new video ad formats, Adobe integration

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5 LinkedIn Ads mistakes that could be hurting your campaigns

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new.

First Impression Ads. This full-screen vertical video format lets advertisers reserve the first ad impression a user sees each day, maximizing impact during product launches or big announcements.

Reserved Ads: Marketers can now guarantee the top feed placement for other Sponsored Content, including Thought Leader Ads, Single Image Ads, and Document Ads.

CTV Ads Expansion: LinkedIn’s Connected TV (CTV) Ads are now widely available in the U.S. and Canada, with new upgrades:

  • Paramount joins CTV Select, giving advertisers access to premium streaming content with fixed pricing.
  • Innovid integration brings VAST tag support for faster activation and smoother asset management.
  • New insights and expanded reach help advertisers tap into professional audiences off-platform.

Also announced. A new Adobe Express integration streamlines video creation. You can design high-quality video ads using LinkedIn-optimized templates in Adobe Express and export directly into LinkedIn Ads.

The context. Many B2B marketers say their leadership prefers traditional tactics. However, LinkedIn’s latest research shows the appetite for creative, video-first campaigns is growing.

  • 91% of marketers say breaking through the noise is their biggest campaign worry, according to LinkedIn’s research.

Bottom line. With attention at a premium, LinkedIn is arming marketers with tools to make a stronger first impression and drive performance where B2B audiences are actually watching.