Google Ads adds new AI Max reporting view
Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max campaigns are matching queries to landing pages – an important step toward greater transparency in AI-driven automation.
Driving the news. A new option, Search terms and landing pages from AI Max, is now available in the Search terms report dropdown.
- It joins other views like standard Search terms, Dynamic Search Ads, and Landing Pages Report, allowing side-by-side analysis.
What it does. The new segment reveals which search queries and landing pages AI Max is pairing, helping marketers better understand how Google’s automation interprets user intent and site content.
Why we care. This update gives advertisers direct visibility into how AI Max campaigns are matching search queries to landing pages – something that was previously opaque. With this new report segment, you can better assess performance, spot mismatches, and make informed adjustments to improve relevance and conversion rates. It’s a key step toward understanding and optimizing automated campaign behavior.
Zoom in. This marks the first time advertisers can directly see both the search terms and corresponding landing pages triggered by AI Max in a single report, closing a major insight gap.
First seen. This update was first spotted by Jerome Fleck, senior SEA consultant, and picked up by PPC News Feed.
