Google releases AI shopping updates for the holidays

/dans

Google has released several new AI powered AI shopping search features across AI Mode, the Gemini app and Google Search. “Today we’re introducing a major AI shopping update across Google, just in time for this holiday season,” Google announced.

What’s new. Here are quick bullet points on what is new:

  • In AI Mode, you can describe what you’re looking for just as you’d say it to a friend and get an intelligently organized response that brings together visuals and all the details you need (like price, reviews and inventory info), helping you quickly and confidently decide what to buy.
  • Simplify your shopping in the Gemini App . Now Gemini can brainstorm gift ideas, easily compare products and answer your questions with shoppable links all within your chat.
  • Save time by asking Google to call stores on your behalf to check what’s in stock and if there are any promos in our new agentic calling feature.
  • Use agentic AI to get a good deal. Just track the price of an item you want, and if the price falls within your budget from eligible U.S. merchants, you’ll get a notification and have the option to let Google buy it on your behalf securely with Google Pay.

Why we care. The holiday season is here and many businesses live and die based on how well they perform during holiday shopping. We hope these new AI features help drive more traffic and revenue to your stores and not distract buyers away for purchaes.

That being said, it is import you give these features a try and see where your website lands for each feature.