Vehicle Ads get a call upgrade

Google added Call Assets directly into Vehicle Ads, letting shoppers call dealers straight from the ad.

Why we care. Vehicle Ads already attract high-intent buyers. Adding click-to-call removes friction at the most critical moment—when users are ready to talk to a dealer.

The big picture. Automotive advertising is moving toward immediacy. Buyers don’t want more forms; they want answers, availability, and human confirmation. Call-enabled Vehicle Ads shorten the path from search to conversation.

Between the lines. Advertisers now carry more responsibility. When the ad is the point of conversion, call handling, staffing, and response quality directly impact performance. Dealers that treat phone calls as a core conversion channel will win; those that don’t will feel the drop-off.

First seen. This update was picked up by Google Ads specialist Thomas Eccel which he shared on LinkedIn.

Bottom line. Vehicle Ads didn’t just get more visible. They got closer to the sale.