A preview of ChatGPT’s ad controls just surfaced

/dans
OpenAI ChatGPT ad platform

A newly discovered settings panel offers an first detailed look at how ads may work inside ChatGPT — including how personalization and privacy controls are designed.

Driving the news. Entrepreneur Juozas Kaziukėnas discovered a way to trigger ChatGPT’s upcoming ad settings interface. The panel repeatedly emphasizes that advertisers won’t see users’ chats, history, memories, personal details, or IP addresses.

What the settings reveal:

  • The interface outlines a structured ad system with dedicated controls:
  • A History tab logs ads users have viewed inside ChatGPT.
  • An Interests tab stores inferred preferences based on ad interactions and feedback.
  • Each ad includes options to hide or report it.
  • Ad history and interests can be deleted independently of general ChatGPT data.

Personalization options. Users can toggle ad personalization on or off. When enabled, ChatGPT uses saved ad history and interest signals to tailor ads. When disabled, ads are still shown but rely only on the current conversation for context.

There’s also an option to personalize ads using past conversations and memory features — though the interface stresses that chat content isn’t shared with advertisers. Accounts with memory disabled won’t see this option active.

Why we care. ChatGPT ads haven’t officially launched — but a newly uncovered settings panel offers the clearest look yet at how ad personalization and privacy controls may work. This preview shows how ChatGPT plans to balance personalization with strict privacy boundaries, which will shape how ads are targeted and measured inside the platform.

The controls suggest ads will rely heavily on contextual signals and opt-in personalization rather than deep user tracking, meaning creative relevance and in-conversation intent will matter more than traditional audience profiling.

For brands, it’s an early signal of how to prepare messaging and strategy for conversational ad environments.

The bigger picture. The discovery suggests OpenAI is building an ad system that mirrors familiar controls from major ad platforms while emphasizing privacy boundaries and user choice.

Bottom line. ChatGPT ads aren’t live yet, but the framework is taking shape — and it points to a future where conversational ads come with granular privacy and personalization controls.

First seen. Preview of the platform shared by Kaziukėnas on LinkedIn.