OpenAI begins testing ads inside ChatGPT

OpenAI is rolling out its first live test of ads in ChatGPT, placing sponsored messages directly inside the app for some users.

The details. According to CNBC, the ads will appear in a clearly labeled section beneath the chat interface rather than inside responses. The format is designed to keep ads visually separate from ChatGPT’s answers.

OpenAI will show ads to logged-in users on the free tier and its lower-cost Go subscription. The company says advertisers won’t see users’ conversations and won’t influence ChatGPT’s responses, though ads will be optimized based on what OpenAI considers helpful to the user.

What else is coming. In an internal memo cited by CNBC, CEO Sam Altman told employees an updated chat model is expected this week. He also said ChatGPT is again exceeding 10% monthly growth. OpenAI last reported 800 million weekly users in October.

Why we care. ChatGPT is one of the largest consumer AI platforms in the world. Even a limited ad rollout could signal a major shift in how conversational AI gets monetized — and how brands reach users.

The bigger picture. As AI platforms scale, monetization strategies are moving closer to traditional digital advertising — but with new questions around placement, privacy, and user trust.

Bottom line. OpenAI is officially entering the ad business inside ChatGPT, testing how sponsored content can coexist with conversational AI at massive scale.

Dig Deeper. OpenAI will reportedly start testing ads in ChatGPT today (subscription needed)