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Google Says Hyphenated Domain Names Are Okay For SEO via @sejournal, @martinibuster

Google says hyphenated domains are OK for SEO, challenging one…

AI Mentions May Not Translate To Trust, New Analysis Suggests via @sejournal, @MattGSouthern

Getting your brand into AI-generated answers may not be enough…

How to Build Topical Authority in the AI Search Era (7 Steps)

You can be a strong brand, publish high-quality content, and…

Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance via @sejournal, @hethr_campbell

Master AI Search measurement techniques and gain visibility into…

Google adds new Performance Max asset testing tools

Google is expanding experimentation capabilities in Performance…

OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements

OpenAI is expanding its advertising ambitions inside ChatGPT,…

Google to update Local Services Ads policies in July

Google is changing the rules framework that governs Local Services…

Optimizing For Attention: How Eye Tracking Can Help Your International Strategy via @sejournal, @SequinsNsearch

Eye tracking reveals what analytics can't: where different markets…

The problem with AI share of voice and 3 metrics that matter more

Traditional share of voice (SOV) is effectively obsolete, yet…

Google AI Brief may be the replacement keywords never had

People have been calling the keyword dead since at least 2010.…