La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
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3 ways to make sense of YouTube’s messy attribution

Attribution is a wild game, especially on YouTube. Marketers…

YouTube Clarifies Monetization Update: Targeting Spam, Not Reaction Channels via @sejournal, @MattGSouthern

YouTube says its July 15 monetization update won’t specifically…

Google Ads hidden search terms cost advertisers – big time

A new independent analysis of over $20 million in Google Ads…

Google Ads Affinity Segments: Your guide to Interest-Based Targeting

There are thousands of different audiences you can target…

No, llms.txt is not the ‘new meta keywords’

When Google’s John Mueller compared llms.txt to the old meta…

Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI via @sejournal, @billhunt

SEO expert Bill Hunt outlines how better integration, early involvement,…

Previsible acquires Internet Marketing Ninjas in SEO agency shakeup

SEO consulting firm Previsible has acquired Internet Marketing…

Generative Engine Optimization (GEO): How to Win in AI Search

Generative Engine Optimization (GEO) is quickly becoming one…

The future of PPC is AI-on-AI – but only one side knows your business by MotiveMetrics

Why PPC professionals are moving beyond platform black box…

Beyond Keywords: Leveraging Technical SEO To Boost Crawl Efficiency And Visibility via @sejournal, @cshel

Crawl optimization isn’t optional in 2025. It’s the foundation.…