
Your #1 competitive advantage in Google Ads: Customer Match
You wouldn’t dream of running your Google Ads campaigns without…

Why so much SEO work no longer drives growth
The job description hasn’t changed much in five years.
Most…

You Can Finally Measure Content Alignment. That’s The Dangerous Part via @sejournal, @DuaneForrester
You can't optimize content for a retrieval system you can't measure.…

AI in the wild: Confident, wrong, and weirdly expensive
Imagine working in SEO for years, researching a problem you…

Why Users Are Fleeing To AI-Free Search & What It Means For SEO via @sejournal, @TaylorDanRW
Despite industry fears, AI search adoption remains fragmented…

Google’s expanded candidate set and the selection crisis
Google’s expanded candidate set signals a deeper shift in…

Google CEO Sundar Pichai Is OK With AI Mode Replacing Classic Search via @sejournal, @martinibuster
As AI Mode becomes more seamless, Google appears increasingly…

GSC’s New AI Overview Reporting: How Can We Use This Information? via @sejournal, @marie_haynes
Google Search Console now shows which of your pages appear in…

Google casse la géolocalisation des SERPs : vos données de ranking sont-elles fiables ?
Ce qu'il faut retenir :
Depuis la nuit du 14 au 15 mai 2026,…

How Can You Implement Entity Optimization Without Relying On Schema Markup? – Ask An SEO via @sejournal, @HelenPollitt1
Most SEOs stop at schema markup. Here's the full technical picture…

