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Microsoft rolls out applied Performance Max learning path

A new applied learning path from Microsoft Advertising is designed…

44% of ChatGPT citations come from the first third of content: Study

ChatGPT heavily favors the top of content when selecting citations,…

Google Ads adds Results tab to show impact of applied recommendations

Google Ads has launched a new Results tab inside its Recommendations…

AI search KPIs: Focus on inclusion, not position

We need to have a talk about KPIs and AI search. I’ve observed…

Are Citations In AI Search Affected By Google Organic Visibility Changes? via @sejournal, @lilyraynyc

An analysis of 11 impacted sites reveals a strong correlation…

Perplexity stops testing advertising

Perplexity is abandoning advertising, for now at least. The…

How to apply ‘They Ask, You Answer’ to SEO and AI visibility

Search behavior is no longer just people typing keywords into…

A First Look at 2026: Leveraging AI to Boost Lead Handling and Drive Better Results via @sejournal, @hethr_campbell

Master lead management in 2026 and uncover strategies to ensure…

How to build AI confidence inside your SEO team

With more than two decades in SEO, I’ve lived through every…

Enterprise SEO Operating Models That Scale In 2026 And Beyond via @sejournal, @billhunt

Move SEO upstream into leadership decisions to safeguard visibility,…