La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Google releases Discover core update – February 2026

Google has released the February 2026 Discover core update,…

Google Ads no longer runs on keywords. It runs on intent.

Most PPC teams still build campaigns the same way: pull a keyword…

Google says AI search is driving an ‘expansionary moment’

Google Search is entering an “expansionary moment” driven…

How AI is reshaping local search and what enterprises must do now

AI is no longer an experimental layer in search. It’s actively…

The Shift From Search Sessions To Decision Sessions via @sejournal, @DuaneForrester

AI Mode personal search points to a future where decisions happen…

Is Google Finally Cracking Down On Self-Promotional Listicles? via @sejournal, @lilyraynyc

An analysis of recent Google ranking volatility shows how self-serving…

Why SEO teams need to ask ‘should we use AI?’ not just ‘can we?’

Right now, it’s hard to find a marketing conversation that…

Is Your Internal Linking Helping Or Hurting Topical Authority? Ask An SEO via @sejournal, @HelenPollitt1

Learn how to evaluate internal linking structures to ensure they…

How first-party data drives better outcomes in AI-powered advertising

As AI-driven bidding and automation transform paid media,…

L’étude de 2,5 millions de liens internes révèle les vraies pratiques des SEO

Une analyse massive de 2,5 millions de liens internes sur 1 700…