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Instacart brings retail media targeting to TikTok Ads Manager

Instacart today became the first retail media network to integrate…

Microsoft taps Amazon DSP as preferred partner

Microsoft is officially winding down its DSP, Microsoft Invest,…

ChatGPT becomes a platform for apps – and maybe marketing

OpenAI is turning ChatGPT into more than a chatbot. The company’s…

YouTube & TikTok : comment trouver sa place sur les médias ?

Loin des clichés et des grosses ambitions initiales, le succès…

Holiday ecommerce to hit record $253 billion – here’s what’s driving it

U.S. consumers are expected to spend a record $253.4 billion…

Meta cuts political ads across the EU

Meta will stop running all political, electoral, and social…

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through…

Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control

Google is overhauling its ad blocking controls in AdSense and…

What Our AI Mode User Behavior Study Reveals About The Future Of Search via @sejournal, @Kevin_Indig

Here’s what 250 AI Mode sessions reveal about search: Users…

Consumers don’t trust the first search result – and AI use surges: Survey

Just 11% of U.S. consumers trust the first tool they use when…