La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

The bureaucracy tax: How disruptors are winning AI search visibility

Whether you lead a scaling brand or an established global enterprise,…

Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers via @sejournal, @brookeosmundson

Microsoft’s AI ad strategy looks different from Google’s.…

Localized Distribution In The AI Era: The DIRHAM Framework via @sejournal, @gregjarboe

Why traditional frameworks fall short, and how the DIRHAM framework…

Google Won’t Act On Spam Reports If They Contain Personal Information via @sejournal, @martinibuster

Google updated their spam reporting tool to warn they won't process…

ChatGPT ads expand to logged-out users

OpenAI is beginning to show ads in ChatGPT to users who aren’t…

Google May Expand Unsupported Robots.txt Rules List via @sejournal, @MattGSouthern

Google may expand its unsupported robots.txt rules list using…

Google’s Liz Reid on AI search changes, query shifts, and AI slop

Google says AI isn’t killing Search — it’s changing how…

OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads via @sejournal, @MattGSouthern

OpenAI's public crawler docs now list OAI-AdsBot, a bot that…

Google Adds View-Through Conversion Optimization To Demand Gen via @sejournal, @MattGSouthern

Google adds view-through conversion optimization to Demand Gen…

5 lessons from delivering bad SEO news to executives

Traditional SEO metrics haven’t been good. We don’t need…