La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Why most SEO failures are organizational, not technical

I’ve spent over 20 years in companies where SEO sat in different…

Why SEO Roadmaps Break In January (And How To Build Ones That Survive The Year) via @sejournal, @cshel

SEO roadmaps age poorly. Search evolves faster than planning…

WordPress Publishes AI Guidelines To Combat AI Slop via @sejournal, @martinibuster

WordPress published AI guidelines with five principles designed…

Google Ads API update cracks open Performance Max by channel

As part of the v23 Ads API launch, Performance Max campaigns…

How to build a modern Google Ads targeting strategy like a pro

Search marketing is still as powerful as ever. Google recently…

OpenAI quietly lays groundwork for ads in ChatGPT

People inspecting ChatGPT responses are spotting references…

LinkedIn Shares What Works For AI Search Visibility via @sejournal, @MattGSouthern

LinkedIn tested what drives AI search visibility and shared results.…

Human experience optimization: Why experience now shapes search visibility

SEO has historically been an exercise in reverse-engineering…