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Automated traffic is growing 8x faster than human traffic: Report

Automated traffic grew 23.5% year over year in 2025 — about…

Google Adds New Performance Max Controls And Reporting Features via @sejournal, @brookeosmundson

Google introduces Performance Max updates, including audience…

Google-Agent user agent identifies AI agent traffic in server logs

Google introduced a new user agent, called Google-Agent, that…

The parts of Performance Max you can actually control

While initially criticized as a black box, Performance Max has…

Report: Clickout Media turned news sites into AI gambling hubs

A company called Clickout Media is being called out for buying…

How to use first-party data to find high-impact content ideas

Like it or not, everyone is fishing in the same pond. As content…

How To Avoid Top Down SEO Systems Failures With The Visibility Governance Maturity Model via @sejournal, @theshelleywalsh

In this IMHO interview, Ash Nallawalla explains why governance…

Google updates structured data for forum and Q&A content

Google expanded its structured data support for forum and Q&A…

How GSC’s branded query filter changes SEO reporting and analysis

In November 2025, Google solved a persistent SEO reporting challenge:…

When The Training Data Cutoff Becomes A Ranking Factor via @sejournal, @DuaneForrester

Content published before and after a model’s cutoff lives in…