
Google Performance Max: Everything You Need To Know via @sejournal, @brookeosmundson
Learn how to set up, optimize, and troubleshoot Google Performance…

Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings via @sejournal, @MattGSouthern
Google’s Q2 earnings show AI Overviews are increasing search…

Microsoft Advertising rolls out Lifetime Budgets for Audience Ads
Microsoft Advertising officially launched Lifetime Budgets (LTB)…

Microsoft Advertising expands remarketing list sources to 20 campaigns
Microsoft Advertising recently expanded the power of Impression-Based…

Google Ads adds ‘Branded Searches’ as new conversion metric
Google is rolling out a new way to measure upper-funnel impact.…

Google Makes It Easier To Talk To Your Analytics Data With AI via @sejournal, @MattGSouthern
Google has released an open-source tool that lets large language…

Google Analytics adds Reddit Ads integration, lead gen tools
Google Analytics announced two major updates:
A new integration…

Google Ads Target Impression Share explained: Pros, cons, and when to use it
Target Impression Share is a bidding strategy that often raises…

Google Search Central APAC 2025: Everything From Day 1 via @sejournal, @TaylorDanRW
Day 1 of Search Central Live APAC focused on AI in crawling and…

The AI-driven reputation repair toolkit: What’s working in 2025
Artificial intelligence is reshaping how brands engage with…

