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Google shifts Lookalike to AI signals in Demand Gen

A core targeting lever in Google Demand Gen campaigns is changing.…

Google’s Jeff Dean: AI Search relies on classic ranking and retrieval

Jeff Dean says Google’s AI Search still works like classic…

Why AI optimization is just long-tail SEO done right

If you look at job postings on Indeed and LinkedIn, you’ll…

Cloudflare propose une conversion automatique du HTML en Markdown pour les agents IA

Cloudflare lance une fonctionnalité qui transforme automatiquement…

Google Text Ad Click Share Rises Sharply In Some Verticals via @sejournal, @MattGSouthern

An analysis of approximately 16,000 U.S. queries shows text ads…

The Science Of How AI Pays Attention via @sejournal, @Kevin_Indig

An analysis of 1.2 million ChatGPT citations reveals why AI favors…

Google Search Console AI-powered configuration rolling out

Over two months ago, Google began testing its AI-powered configuration…

Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @sejournal, @MattGSouthern

Courts ruled against Google, regulators push forward, and appeals…

Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it

Rand Fishkin just published the most important piece of primary…

Google Ads adds beta data source integrations to conversion settings

Google Ads is rolling out a beta feature that lets advertisers…