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Google Ads shows PMax placements in “Where ads showed” report

Google Ads now surfaces Performance Max (PMax) campaign data…

Paid search click share doubles as organic clicks fall: Study

Organic search clicks are shrinking across major verticals —…

Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist via @sejournal, @MattGSouthern

Google's Jeff Dean explains why latency and cost make Flash Google's…

Microsoft Advertising adds a multi image creative to Shopping ads

Microsoft Advertising is rolling out multi-image ads for Shopping…

Microsoft rolls out applied Performance Max learning path

A new applied learning path from Microsoft Advertising is designed…

44% of ChatGPT citations come from the first third of content: Study

ChatGPT heavily favors the top of content when selecting citations,…

Google Ads adds Results tab to show impact of applied recommendations

Google Ads has launched a new Results tab inside its Recommendations…

AI search KPIs: Focus on inclusion, not position

We need to have a talk about KPIs and AI search. I’ve observed…

Are Citations In AI Search Affected By Google Organic Visibility Changes? via @sejournal, @lilyraynyc

An analysis of 11 impacted sites reveals a strong correlation…

Perplexity stops testing advertising

Perplexity is abandoning advertising, for now at least. The…