
Query fan-out : quid du SEO face aux sous-requêtes ?
Le référencement naturel évolue en profondeur avec l’avènement…

Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is launching a suite of updates across Ad Manager, AdSense,…

Why B2B brands are shifting from keywords to Performance Max
The shift away from fully keyword-targeted search campaigns…

25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson
Google Ads has transformed from a simple PPC tool into an AI-driven…

How to build and lead a successful remote SEO team
As SEO grows more collaborative and data-driven, more teams…

Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster
Google's Preferred Sources tool is surfacing parked domains,…

Google simplifie sa page de résultats : la fin programmée de plusieurs fonctionnalités et données structurées
Google vient d’annoncer une nouvelle vague de simplification…

Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern
Google published guidance emphasizing context-driven technical…

Google expands PMax reach with Waze ads
Google is rolling out two key updates to Performance Max (PMax)…

Google Ads pushes ‘Investment Strategy’ planning for budget-limited campaigns
Google Ads is now prompting advertisers to create “investment…

