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Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson

Not all leads are created equal. Learn when demand gen or lead…

Google AI search clicks aren’t always better traffic: Study

Google has told us (e.g., here, here, and here) that clicks…

Google Ads tests URL inclusions and exclusions for search

Google ads introduced a new feature for search campaigns –…

Google faces UK crackdown over AI Search, advertising practices

Google is facing fresh pressure in the UK as the country’s…

Microsoft adds app placement controls to Audience campaigns

Microsoft Advertising is giving marketers sharper tools to manage…

The State Of AI In Marketing: 6 Key Findings From Marketing Leaders via @sejournal, @theshelleywalsh

Where is AI making the biggest marketing impact? Get the data…

How to use GA4 predictive metrics for smarter PPC targeting

Understanding Google Analytics 4 (GA4) isn’t optional –…

When clients ask “Did it work?”—here’s your answer by Digital Marketing Depot

Clients today aren’t just asking for impressions or click-through…

How to build a traffic-first strategy in a fragmented search world

Each day, marketing leaders everywhere face a similar problem.…

How to make your AI-generated content sound more human

Generative AI tools like ChatGPT can create content, but it…