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Operationalizing Your Topic-First SEO Strategy via @sejournal, @Kevin_Indig

Moving from keywords to topics is just the start. Here's how…

43% of consumers now use AI tools daily: Report

Nearly two-thirds (62%) of consumers trust AI to guide brand…

Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?

Performance Max blends automation and scale, but at what cost?…

7 Google Ads search term filters to cut wasted spend

It’s frustrating when Google hides query data, but the search…

Maximize the value of your existing content: A proven method to boost your visibility by Hamak

Is your first instinct often to publish more content? More blog…

WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search via @sejournal, @martinibuster

WP Engine's AI Toolkit adds AI-powered search and product recommendations…

Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster

Google's John Mueller answered a question about the use of llms.txt…

Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern

A new analysis finds Google’s top organic CTR dropped from…

Google tests negative keyword lists in PMax, despite its own rules

Some Google Ads users are reporting the ability to add negative…