
Google Tag Manager adds event parameters to Ads and Floodlight tags
Google Tag Manager (GTM) has rolled out a long-awaited update:…

TikTok touts 2x purchase lift with Search Ads
TikTok is positioning its Search Ads Campaign, which launched…

Marketers aren’t ready for GEO: Survey
Most digital marketers aren’t investing resources in generative…

How Much Does Google Ads Cost? (2025 Data + Insights)
I analyzed over one million keywords across 10 industries.
The…

ChatGPT traffic rivals organic search engagement: Data
Traffic from ChatGPT is now edging out Google search in user…

Bias In Search: Visibility, Perception, And Control via @sejournal, @DuaneForrester
Bias in AI and search is unavoidable, but your response determines…

Ahrefs Acquires Detailed.com & SEO Extension; Founder Joins Company via @sejournal, @MattGSouthern
Ahrefs has acquired Detailed.com and the Detailed SEO Extension.…

Optimizing for AI: How search engines power ChatGPT, Gemini and more
How do you optimize to have content featured in AI?
Whether…

Explaining Google’s AI Search Experiments To Your C-Suite via @sejournal, @TaylorDanRW
From fashion to recipes to virtual tours, Google’s AI experiments…

How to produce a better PPC QBR for your stakeholders
Quarterly business reviews can be stressful, especially for…

