La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Most users only read a third of Google’s AI Overviews: Study

Most people stop reading a Google AI Overview after skimming…

Google rolls out ‘Ads funded by’ labels in search results

Searchers can now find out who paid for the ads they see, as…

New Google AI Overviews data: Search clicks fell 30% in last year

Google search impressions are up 49% year-over-year, but click-through…

YouTube unveils new shopping ads for TV viewers

YouTube pitched advertisers on a new suite of ad formats aimed…

2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot

If your loyalty strategy still revolves around points and perks,…

How to measure SEO success when AI is changing search

“Did our organic traffic just drop again – even though our…

Google Performance Max: Everything you need to know

Even the most old-school PPC managers can’t deny it anymore:…

Ask A PPC: How Will The Tariffs Impact My PPC Campaigns? via @sejournal, @navahf

Tariffs affect product costs and ad performance. This month's…

6 tactical ways to responsibly use AI for everyday SEO

SEO has always involved a lot of manual, repetitive work.  Keyword…

How Referral Traffic Undermines Long-Term Brand Growth via @sejournal, @martinibuster

Why relying on referral traffic may create an SEO weakness that…