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Google expands its Universal Commerce Protocol to power AI-driven shopping

Google is doubling down on the infrastructure behind “agentic…

Google Expands UCP With Cart, Catalog, Onboarding via @sejournal, @MattGSouthern

Google's Universal Commerce Protocol adds cart management and…

What patents reveal about the foundations of AI search

Every time a new large language model (LLM) drops or Google…

Multi-location SEO strategy: Stop competing with your own content

Multi-location brands are investing heavily in content. But…

The Content Moat Is Dead. The Context Moat Is What Survives via @sejournal, @DuaneForrester

Well-written guides are no longer enough. This analysis shows…

Your SEO maturity score doesn’t measure what you think it does

The Visibility Governance Maturity Model (VGMM) is about something…

What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO via @sejournal, @HelenPollitt1

Take a deeper look at crawl behavior, bot verification, and technical…

AI Mode is Google’s next ads engine — and it already knows how to monetize it

As conversational search gains traction, the bigger question…

Google: 404 Crawling Means Google Is Open To More Of Your Content via @sejournal, @martinibuster

Google's John Mueller implies that Googlebot crawling 404 pages…

GEO : où en est-on début 2026 ? Abondance organise un webinar de retours terrain

Après une première exploration du Generative Engine Optimization,…