La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? via @sejournal, @navahf

Paid search. Paid social. Strategy. Culture fit. These are the…

Auditing and optimizing Google Ads in an age of limited data

As Google Ads leans further into AI-driven automation, savvy…

Google Antitrust Case: AI Overviews Use FastSearch, Not Links via @sejournal, @martinibuster

Google antitrust case shows that AI Overviews does not use links…

8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 via @sejournal, @samanyougarg

Unlock new strategies with ways to boost search visibility with…

Google Quietly Raised Ad Prices, Court Orders More Transparency via @sejournal, @MattGSouthern

Google raised ad prices incrementally through internal "pricing…

Apple to launch AI search for Siri in 2026: Report

Apple is preparing its own AI-powered search engine. Known internally…

LLM traffic converts about the same as organic search: Research

Traffic from large language models (LLMs) doesn’t convert…

What To Expect AT NESS 2025: Surviving The AI-First Era via @sejournal, @NewsSEO_

Prepare for the future of SEO and learn how to survive the AI-first…

Yes, GEO is happening

Carolyn Shelby published an article on SEJ the other day with…