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How to justify GEO investment without perfect attribution

My 8-year-old daughter desperately wanted a Nintendo Switch.…

ChatGPT Access Tied To 9% Drop In Traditional Search via @sejournal, @MattGSouthern

A new research paper compares how often ChatGPT and Google send…

Google Ads Requires Disclosure For AI-Generated Content via @sejournal, @brookeosmundson

Google Ads adds AI disclosure labels for third-party creative.…

6 SEO priorities for AI shopping

AI shopping is changing what SEO needs to optimize. Structured…

Why search ROAS depends on paid social more than you think

Every performance marketer has seen this movie. Search ROAS…

Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh

Do individuals hold all the power in publishing now? Why the…

How to close the identity gap between your brand, search, AI, and buyers

The gap between who you are and who the machine thinks you are…

Why agentic commerce will matter more than ChatGPT ads

Not a week goes by without me reading about ChatGPT ads in my…

Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening via @sejournal, @gregjarboe

Want to win the AI citation game? Build for the click-through…

AI Agent Standards: What Do We Need To Know? via @sejournal, @chrisgreenseo

Overwhelmed by agentic web acronyms? Map each protocol to the…