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Anthropic met à jour ses robots : ce qu’il faut savoir sur ClaudeBot, Claude-User et Claude-SearchBot

L’entreprise Anthropic, derrière le modèle d’IA générative…

Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @sejournal, @MattGSouthern

Survey data shows 49% of U.S. consumers have used TikTok for…

Anthropic’s Claude Bots Make Robots.txt Decisions More Granular via @sejournal, @MattGSouthern

Anthropic updated its crawler documentation to list separate…

OpenAI COO says ChatGPT ad rollout will be “iterative”

OpenAI started introducing ads to free and Go-tier users of…

Google to change budget pacing for campaigns using ad scheduling

Google is rolling out a significant update to how average daily…

What 13 months of data reveals about LLM traffic, growth, and conversions

LLMs and their influence on traffic to a brand’s website are…

How Google Discover qualifies, ranks, and filters content: Research

Google Discover runs on a structured, multi-stage pipeline with…

The AI writing tics that hurt engagement: A study

The web has strong opinions about what “AI-written” content…

Anthropic clarifies how Claude bots crawl sites and how to block them

Anthropic updated its crawler documentation this week, clarifying…

How ChatGPT uses SEO to drive growth and revenue

Generative search engines like ChatGPT have successfully used…