La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Google Ads to auto-generate videos from existing Demand Gen image ads

Google is rolling out a new video creation tool for its Demand…

AI search isn’t the end of SEO – it’s the next era

Everyone’s talking about “AI search” (AI SEO, GEO, AEO,…

Google Maps Ads get scrollable sitelinks boost

Advertisers are spotting a fresh Google Maps ad format featuring…

Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase via @sejournal, @MattGSouthern

Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts…

Susan Yen talks account structure & PMax fails

On episode 328 of PPC Live The Podcast I speak to Susan…

Google adds ‘Sources’ column to AI Max search term reports

Google quietly rolled out a new Sources column in its AI Max…

The future of SEO: Why optimization still matters, whatever you call it

Recently, there’s been discussion – and some frustration…

Agentic PPC: What performance marketing could look like in 2030

Marketers face AI news every day, and it’s almost impossible…

CMS Market Share Trends: Top Content Management Systems (Oct 2025) via @sejournal, @theshelleywalsh

The CMS market is fragmenting, and platform choice now carries…

Why incrementality is the only metric that proves marketing’s real impact

Attribution shows who gets credit. Incrementality shows what…