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Query Fan-Out via @sejournal, @Kevin_Indig

Kevin Indig explores how query fan-out drives AI Mode and why…

An AI-powered process to diagnose E-E-A-T issues

E-E-A-T is one of the most used topics in SEO. However, for…

4 ways to use Semrush to discover Reddit opportunities

Reddit has quickly become a pillar of search everywhere optimization…

Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson

Not all leads are created equal. Learn when demand gen or lead…

Google AI search clicks aren’t always better traffic: Study

Google has told us (e.g., here, here, and here) that clicks…

Google Ads tests URL inclusions and exclusions for search

Google ads introduced a new feature for search campaigns –…

Google faces UK crackdown over AI Search, advertising practices

Google is facing fresh pressure in the UK as the country’s…

Microsoft adds app placement controls to Audience campaigns

Microsoft Advertising is giving marketers sharper tools to manage…

The State Of AI In Marketing: 6 Key Findings From Marketing Leaders via @sejournal, @theshelleywalsh

Where is AI making the biggest marketing impact? Get the data…

How to use GA4 predictive metrics for smarter PPC targeting

Understanding Google Analytics 4 (GA4) isn’t optional –…