
What 15 years in enterprise SEO taught me about people, power, and progress
After more than 15 years in enterprise SEO across six major corporations,…

The AI gold rush is over: Why AI’s next era belongs to orchestrators
For the past two years, we’ve been living in AI’s gold rush…

SEO Pulse: December Core Update, Preferred Sources & Social Data via @sejournal, @MattGSouthern
Google's December 2025 core update leads this week's SEO Pulse,…

What Black Friday reveals about how LLMs understand ecommerce
Every Black Friday reveals how consumers search, compare, and…

PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads via @sejournal, @brookeosmundson
This week’s PPC Pulse covers Google’s Data Manager API, new…

When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns
Standard Shopping gives marketers dependable control and clear…

How breakthrough TV ads trigger search spikes and conversions
When a TV commercial makes people feel something, it doesn’t…

GPT-5.2 : OpenAI contre-attaque face à Google avec son IA la plus puissante jamais créée
OpenAI ne pouvait plus rester silencieux. Après avoir vu sa…

Agentic AI Foundation : le plan des géants de l’IA pour standardiser les agents
OpenAI, Anthropic, Google, Microsoft, AWS et d’autres poids…

Search Engine Land celebrates its 19th birthday
Search Engine Land turns 19 today.
Nineteen years. Almost…

