La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
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The authority era: How AI is reshaping what ranks in search

In the early days of SEO, authority was a crude concept. In…

Google fait évoluer l’affichage des AI Overviews : les liens deviennent interactifs au survol

Alors que les tensions persistent entre Google et les éditeurs…

ChatGPT Search Often Switches To English In Fan-Out Queries: Report via @sejournal, @MattGSouthern

Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and…

Google Ads shows PMax placements in “Where ads showed” report

Google Ads now surfaces Performance Max (PMax) campaign data…

Paid search click share doubles as organic clicks fall: Study

Organic search clicks are shrinking across major verticals —…

Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist via @sejournal, @MattGSouthern

Google's Jeff Dean explains why latency and cost make Flash Google's…

Microsoft Advertising adds a multi image creative to Shopping ads

Microsoft Advertising is rolling out multi-image ads for Shopping…

Microsoft rolls out applied Performance Max learning path

A new applied learning path from Microsoft Advertising is designed…

44% of ChatGPT citations come from the first third of content: Study

ChatGPT heavily favors the top of content when selecting citations,…

Google Ads adds Results tab to show impact of applied recommendations

Google Ads has launched a new Results tab inside its Recommendations…