Google Ads API v19.1 adds new Demand Gen, video campaigns features

/dans
How to expand from paid social into Google Ads

Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads.

The details. Google announced the v19.1 release of the Google Ads API, maintaining backward compatibility for users already on v19. Updated client libraries and code examples will be published next week.

  • Demand Gen. New ad group-level Channel Controls for Demand Gen campaigns, plus enhanced Planning services support.
  • Local Services Ads. Advertisers can now submit feedback for leads through a new LocalServicesLeadService.ProvideLeadFeedback() method.
  • Video campaigns. Added metrics and segments for querying reach metrics with demographic adjustment, plus ability to retrieve Audio Ads.
  • Shopping in Performance Max. Advertisers can now override brand exclusions specifically for Shopping ads within Performance Max campaigns.
  • Conversions. New ability to set google_ads_conversion_customer when creating customers.

Why we care. The new ad group-level Channel Controls for Demand Gen campaigns provide more granular targeting options, while the ability to override brand exclusions specifically for Shopping ads in Performance Max campaigns allows for more strategic flexibility.

Video advertisers gain access to enhanced demographic measurement capabilities, and local service businesses can now provide feedback on leads to improve quality. These improvements collectively enable more sophisticated campaign management and optimization without requiring major code changes.

What’s next. To use any of the new features, advertisers must upgrade their client libraries and client code. The update requires no coding changes for those already on v19.