Google Ads tests expandable summary row in Channel Performance Report

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers a quick way to compare feed-based vs. asset-based metrics in one place.

How it works. Users can click a small caret icon next to the summary row to expand and reveal the breakdown. The feature seems designed to streamline analysis of Performance Max and other campaign types using a mix of feeds and creative assets.

Why we care. The update gives advertisers a faster, cleaner view of how their creative formats are performing, potentially saving time otherwise spent toggling between data sources.

First seen. Mike Ryan, head of ecommerce at Smarter Ecommerce, spotted the test and posted a screenshot on X, calling the feature “very helpful for getting an overview.”

What’s next. Google hasn’t officially announced the feature or its rollout plans, but its presence in the beta interface suggests wider availability may come soon.

Bottom line: If and when it’s rolled out more broadly, this new summary row could become a go-to tool for performance insights for advertisers managing mixed–format campaigns.