LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers

LinkedIn is making Reserved Ads generally available to all managed accounts, giving marketers the ability to lock in the first ad slot in the feed for premium visibility.

What’s new. Reserved Ads let advertisers secure top-of-feed placement at a fixed rate, providing predictable delivery, consistent reach, and greater share of voice. Early results show the format drives up to 75% higher dwell time, 88% higher view-through rates, and delivers 99% of forecasted impressions, according to LinkedIn.

How it works. Reserved Ads appear in the most visible ad slot on LinkedIn’s feed and support most Sponsored Content formats, including Video, Single Image, Carousel, Document, Thought Leader, and Event Ads. Advertisers work with their LinkedIn account representative to reserve inventory and pricing.

Why we care. LinkedIn Reserved Ads give you guaranteed top-of-feed placement, increasing visibility, attention, and engagement for campaigns. This premium positioning helps cut through the typical noise in B2B feeds, improving recall and early-funnel impact.

Additionally, the predictable delivery and fixed pricing allow marketers to plan campaigns with more certainty while building higher-quality retargeting audiences for future conversions.

The big picture. LinkedIn is positioning Reserved Ads as a bridge between brand and demand. By anchoring awareness campaigns at the top of the feed, marketers can build higher-quality retargeting pools — with LinkedIn reporting up to a 101% lift in mid-funnel engagement when audiences are warmed with Reserved Ads ahead of time.

The bottom line. By turning premium feed placement into a reservable product, LinkedIn is giving B2B marketers a more predictable way to buy attention — and convert it into downstream demand.