New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings
Four new AI-powered updates aimed at supercharging how brands create content, capture attention, and convert clicks to customers, all through smarter automation and immersive visuals, were unveiled at Google Marketing Live 2025.
1. Next-gen creatives: Lights, camera, Veo
Google is upgrading its creative suite with cinematic AI tools:
- Image-to-video transformation, now powered by the company’s Veo model (recently demoed at I/O), lets advertisers convert still product shots into motion-driven visuals. It’s live in Merchant Center and coming soon to Google Ads.
- AI outpainting, the same tech used to expand “The Wizard of Oz” visuals at Las Vegas’ Sphere, now allows marketers to extend the frame of existing videos, making them feel larger-than-life. This is available in App campaigns and rolling out more broadly by year-end.
Bottom line. All creative tools are being centralized into a new Asset Studio, a Google Ads workspace where marketers can access image and video generation features, test formats, and generate on-brand visuals, including lifelike scenes of products in use.
2. Smarter listings, smarter campaigns
Google’s Product Studio is getting a proactive AI boost.
- A new feature called “generated for you” analyzes real-time trends to suggest campaign ideas, optimized titles, and relevant product offers. This is meant to give merchants a creative jump-start.
- It builds on Product Studio’s existing tools for background removal, upscaling, lifestyle scene generation, and video creation.
Bottom line. Merchants get help with visuals and ideas that align with what’s trending across Google.
3. Reimagining the brand hub
Merchant Center is evolving into more than just a listing tool. It’s becoming a brand and content HQ:
- Retailers can now claim and customize brand profiles on Search, complete with curated images, updated videos, and refreshed product descriptions.
- Later this year, new video management tools will help brands centralize video content from across their site, YouTube, and social media, while AI suggests ways to tailor that content for promotions and seasonal moments.
Bottom line. Google says this will enable seamless content syncing between platforms, tightening the feedback loop between storytelling and sales.
4. Shoppable video ads at scale
Google is testing immersive video ad formats that blend storytelling with shopping.
- Currently piloting in the U.S., these interactive video ads allow users to watch, listen, and shop directly from the content. Think product discovery that feels more like TikTok than traditional search.
Bottom line. Google is stepping up its game to become a true TikTok alternative.
Why we care. With billions of products competing for attention online, Google’s latest tools are designed to help marketers tell richer stories, shape brand identity, and reach shoppers with next-level creative — all with a heavy dose of generative AI.
What to watch: As Google weaves AI deeper into every layer of the shopping journey, expect more tools that blur the line between content creation and commerce.
Dig deeper. More Google Marketing Live 2025 news from today:
