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Google Lighthouse To Undergo Major Audit Overhaul: What To Know via @sejournal, @MattGSouthern

Google Lighthouse audits are changing. Learn which tests are…

Google Is Launching Search Central Deep Dive Events via @sejournal, @martinibuster

Google announced a new series of multi-day events called Deep…

Google adds to its transparency rules for who is paying for ads

Google updated its Ads Transparency policy to show more detailed…

AI Overviews data: Google visits are up but engagement is falling

Users are visiting Google more often but staying less. That’s…

Google is testing ads in third-party AI chatbot conversations

Google started placing ads inside chat conversations with some…

Google AI Mode Exits Waitlist, Now Available To All US Users via @sejournal, @MattGSouthern

Google AI Mode is now available to all US users without a waitlist,…

Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel

Google has a number of announcements around Al Mode, including…

Google changed 76% of title tags in Q1 2025 – Here’s what that means

In the first quarter of 2025, I ran a data study to understand…

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition? via @sejournal, @rollerblader

Stop obsessing over 500 searches. This week's Ask An SEO shows…

Localization in Google Ads: How to structure multi-market campaigns

Separate accounts, separate campaigns, or one shared setup? It’s…