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Google launches more visible links in AI Overviews and AI Mode

Google is rolling out new, more visible links within AI Overviews…

Airbnb says traffic from AI chatbots converts better than Google

Traffic from AI chatbots converts at a higher rate than traffic…

Google shifts Lookalike to AI signals in Demand Gen

A core targeting lever in Google Demand Gen campaigns is changing.…

Google’s Jeff Dean: AI Search relies on classic ranking and retrieval

Jeff Dean says Google’s AI Search still works like classic…

Why AI optimization is just long-tail SEO done right

If you look at job postings on Indeed and LinkedIn, you’ll…

Google Text Ad Click Share Rises Sharply In Some Verticals via @sejournal, @MattGSouthern

An analysis of approximately 16,000 U.S. queries shows text ads…

Google Search Console AI-powered configuration rolling out

Over two months ago, Google began testing its AI-powered configuration…

Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @sejournal, @MattGSouthern

Courts ruled against Google, regulators push forward, and appeals…

Google Ads adds beta data source integrations to conversion settings

Google Ads is rolling out a beta feature that lets advertisers…

How to create a persona GPT for SEO audience research

In a perfect world, you could call up a top customer to pick…