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Google brings Personal Intelligence to AI Mode in Google Search

Personal Intelligence, which was introduced first on the Gemini…

A Breakdown Of Microsoft’s Guide To AEO & GEO via @sejournal, @martinibuster

Microsoft explains what matters for AEO and GEO and details three…

What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]

The SEO versus GEO debate has dominated industry discourse over…

When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments via @sejournal, @DuaneForrester

A new paper tests how LLMs select content, and Duane Forrester…

Five Things To Do That Will Increase Authoritativeness And Earn Links via @sejournal, @martinibuster

Five things that any business can do to increase authoritativeness…

56% Of CEOs Report No Revenue Gains From AI: PwC Survey via @sejournal, @MattGSouthern

A survey of 4,000+ CEOs from 95 countries finds 56% haven't seen…

How to explain flat traffic when SEO is actually working

You know that sinking feeling when you look at your organic…

Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf

This week's Ask a PPC reframes the AI conversation around responsibility,…

Why Demand Gen works best alongside Performance Max for ecommerce

When Google launched Demand Gen campaigns in 2023, they were…

Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster

Shopify's Harvey Finkelstein said agentic shopping surfaces products…