La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
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When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments via @sejournal, @DuaneForrester

A new paper tests how LLMs select content, and Duane Forrester…

Five Things To Do That Will Increase Authoritativeness And Earn Links via @sejournal, @martinibuster

Five things that any business can do to increase authoritativeness…

56% Of CEOs Report No Revenue Gains From AI: PwC Survey via @sejournal, @MattGSouthern

A survey of 4,000+ CEOs from 95 countries finds 56% haven't seen…

How to explain flat traffic when SEO is actually working

You know that sinking feeling when you look at your organic…

Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf

This week's Ask a PPC reframes the AI conversation around responsibility,…

Why Demand Gen works best alongside Performance Max for ecommerce

When Google launched Demand Gen campaigns in 2023, they were…

Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster

Shopify's Harvey Finkelstein said agentic shopping surfaces products…

More Sites Blocking LLM Crawling – Could That Backfire On GEO? via @sejournal, @martinibuster

New data shows an increase in AI assistant crawling alongside…

Anthropic dévoile la nouvelle constitution de Claude : un guide complet pour encadrer l’IA

Anthropic vient de publier la constitution révisée de Claude,…

YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 via @sejournal, @MattGSouthern

YouTube CEO Neal Mohan previews 2026 priorities: AI tools for…