
How to build a modern Google Ads targeting strategy like a pro
Search marketing is still as powerful as ever. Google recently…

OpenAI quietly lays groundwork for ads in ChatGPT
People inspecting ChatGPT responses are spotting references…

LinkedIn Shares What Works For AI Search Visibility via @sejournal, @MattGSouthern
LinkedIn tested what drives AI search visibility and shared results.…

Human experience optimization: Why experience now shapes search visibility
SEO has historically been an exercise in reverse-engineering…

Ads in ChatGPT: Why behavior matters more than targeting
Ads are now being tested in ChatGPT in the U.S., appearing for…

YouTube CEO Reveals Your Video Marketing Strategy For 2026 via @sejournal, @gregjarboe
YouTube's CEO Neal Mohan shares the platform's 2026 priorities,…

Advanced ways to use competitive research in SEO and AEO
Competitive research is a gold mine of insights in the world…

15 Fixes To Improve Low Conversion Rates In Google Ads via @sejournal, @brookeosmundson
Get more value from your Google Ads spend by tightening fundamentals…

The in-house vs. agency debate misses the real paid media problem by Focus Pocus Media
For years, conversations about paid media have revolved around…

Controversial Proposal To Label Sections Of AI Generated Content via @sejournal, @martinibuster
A new proposal suggests using semantic HTML to label sections…

