La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
Pour parfaire vos connaissances en matière de référencement, il n’y a pas mieux.

Headline formats and Google Discover: What 3.4 million articles reveal

You’ve probably seen some version of these three claims: Quote-led…

What Matters In An AI Prompt? Intent or Keywords? via @sejournal, @maltelandwehr

Want your content to appear in AI Overviews, ChatGPT, and Gemini?…

Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites via @sejournal, @MattGSouthern

Mueller argues LLM systems can't use llms.txt to differentiate…

Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates via @sejournal, @brookeosmundson

Google Ads expands Smart Bidding Exploration, launches Promotion…

How travel brands can earn AI recommendations

AI Overviews and Google AI Mode now dominate conversations across…

Retrieval vs. citation: How AI search changes content strategy

One topic that’s come up frequently in SEO circles is the…

The Review Gap: Finding Client Opportunities In Competitor Feedback

Competitor reviews reveal customer language, service gaps, and…

What new AI search data reveals about visibility and trust

Trust in AI search is declining, consumers are validating information…

Google expands Smart Bidding Exploration, adds Promotion Mode

Google is rolling out a series of Smart Bidding and budgeting…

Law firm PPC: How to optimize for signed cases instead of leads

A lower cost per lead and higher lead volume don’t necessarily…