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Why search ROAS depends on paid social more than you think

Every performance marketer has seen this movie. Search ROAS…

Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh

Do individuals hold all the power in publishing now? Why the…

How to close the identity gap between your brand, search, AI, and buyers

The gap between who you are and who the machine thinks you are…

Why agentic commerce will matter more than ChatGPT ads

Not a week goes by without me reading about ChatGPT ads in my…

Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening via @sejournal, @gregjarboe

Want to win the AI citation game? Build for the click-through…

AI Agent Standards: What Do We Need To Know? via @sejournal, @chrisgreenseo

Overwhelmed by agentic web acronyms? Map each protocol to the…

Pages dupliquées : Google donne enfin un délai précis pour la réévaluation des canonicals

Ce qu'il faut retenir : Après une correction de contenu, Google…

The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them via @sejournal, @slobodanmanic

WebMCP gives AI agents named tools to call, and a clean route…

AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise via @sejournal, @MattGSouthern

AI visibility numbers move between runs, so a single reading…

Google Says Canonical Re-Evaluation Can Take Up to Two Weeks via @sejournal, @MattGSouthern

Google updated its canonicalization troubleshooting guide with…