
Amazon turns Alexa into a shopping agent — and an advertising platform
Amazon is making the case that conversational and agentic shopping…

OpenAI launches product feed ads in Ads Manager beta
OpenAI has introduced a new Ads Manager beta feature that allows…

Google expands richer Local Services Ads for real estate nationwide
Google is rolling out enhanced Local Services Ads (LSAs) for…

How to estimate the traffic impact of SEO fixes
Your backlog is full. Your developer wants to know what to tackle…

YouTube Brings In-App Sharing & Messaging To The U.S. via @sejournal, @MattGSouthern
YouTube is expanding in-app video sharing and messaging to eligible…

AI can write SEO content, but it can’t replace real experience
SEO content is starting to sound painfully repetitive.
Search…

AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way via @sejournal, @DuaneForrester
Parametric memory and retrieval are two different problems with…

SEO + GEO : un nouveau livre blanc pour comprendre les LLM et mieux les influencer
Comment faire cohabiter SEO et GEO de manière intelligente ?…

Interviewing SEOs in an AI-first world
The search industry is experiencing something many of us have…

Google Is Building An Audience Loyalty Ecosystem
Google traffic is harder to come by. Its newest publisher features…

