La catégorie “Best Of SEO” présente et recommande des lectures sur le référencement technique en flux RSS.
Il s’agit d’expertises considérées comme les meilleures, en provenance de blogs ou de sites internet de consultants américains de renom.
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Google Ads API v18 to sunset Aug. 20: What you need to know

Google will officially sunset its Ads API v18 on Aug. 20. Any…

Is web traffic a vanity metric? Not if you’re a publisher

Rand Fishkin recently sparked debate with his SparkToro blog…

How To Calculate Your ROAS & Ways To Use It via @sejournal, @coreydmorris

ROAS is simple to calculate, but powerful when used right. Here’s…

Why phrase match is losing ground to broad match in Google Ads

Advertisers have long debated the merits of broad match versus…

OpenAI lance son navigateur IA : Google Chrome est-il menacé ?

Préparez-vous à une révolution dans votre façon de naviguer…

How to save $150,000 in brand CPC costs: Brand bidding explained by Bluepear

Brand bidding is the practice when your affiliates or competitors…

Google Explains How Long It Takes For SEO To Work via @sejournal, @martinibuster

Google’s John Mueller explains what site owners should expect…

OpenAI Quietly Adds Shopify As A Shopping Search Partner via @sejournal, @martinibuster

OpenAI has added Shopify to ChatGPT’s shopping search as a…

What generative search means for brand visibility (and what CMOs are doing about it) by Edna Chavira

As AI-driven platforms increasingly shape how brands are represented…

Google Gemini is the most trusted LLM for PPC strategy

Advertisers are leaning into AI to help optimize pay-per-click…