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DV360 API Adds Demand Gen Support

Demand Gen campaigns are becoming more deeply integrated into…

Google expands Data Manager API with GMP event ingestion

Google is consolidating measurement and audience activation…

Commerce media expands beyond retail sites with Demand Gen integration

Brands can now tap retailer first-party data to run Demand Gen…

Link intent: How to combine great content with strategic outreach

The importance of establishing authority through link building…

EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones

What if a single file could tell AI systems exactly what your…

How a ‘client brain’ gives AI the context SEO work needs

Every SEO agency has a hidden context tax. It shows up when…

How to use schema markup to optimize for the agentic web

Schema markup has earned its place at the center of the SEO…

Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster

Google CEO Sundar Pichai downplays Google Zero concerns, saying…

McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove

Archilochus, the ancient Greek poet, wrote a line that has…

Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern

A study found star ratings alone didn't predict small business…