
The funnel flip: Why AI forces a bottom-up acquisition strategy
The industry has been building top-down for 30 years. Start…

Google rolls out new AI safety features in Ads Advisor
Google is adding three new “agentic” safety features to…

How to build a YouTube analytics report in Data Studio
Creating video content takes time and budget, so understanding…

Why IBM says every brand now needs a GEO playbook
Search has changed, and brands need to catch up fast, according…

The Ghost Citation Problem via @sejournal, @Kevin_Indig
Analysis across four LLMs reveals how citation and mention behavior…

Microsoft launches AI Max and new ad tools for the “agentic web” era
Microsoft is rolling out a suite of updates across Microsoft…

SEO reporting outgrew Data Studio — here’s what comes next
Picture this: Your company relies on Data Studio for SEO reporting.
It’s…

What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO via @sejournal, @HelenPollitt1
SEO tools are useful, but over-relying on them creates blind…

How to measure Demand Gen creative impact with asset uplift tests
Demand Gen campaigns have high visibility across YouTube, Discover,…

Achat de backlinks : quelle stratégie pour une performance durable et à quel prix réel ?
Article construit à partir des résultats de campagnes netlinking…

