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Le trafic Google des éditeurs a chuté d’un tiers en 2025 : une tendance qui pourrait s’aggraver

Les plateformes numériques ont longtemps été la principale…

Google Health AI Overviews Cite YouTube More Than Any Hospital Site via @sejournal, @MattGSouthern

A study of 50,807 German health queries finds Google AI Overviews…

All In One SEO WordPress Vulnerability Affects Over 3 Million Sites via @sejournal, @martinibuster

A vulnerability in the popular AIOSEO plugin affecting up to…

Google introduces total campaign budgets for Search

Marketers can now set a total budget for a campaign over a defined…

Google Ads rolls out account-level placement exclusions

Google Ads is adding account-level placement exclusions, letting…

AdSense publishers report sudden revenue plunge — again

Google AdSense publishers are reporting sharp drops in earnings…

YouTube gives creators smarter ad targeting

YouTube is upgrading its Promotions tool, letting creators target…

Microsoft adds new customer acquisition goals and deeper visibility to PMax

Microsoft Advertising is starting 2026 with a broad set of updates…

Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern

A Reuters Institute survey finds publishers expect search traffic…

The social-to-search halo effect: Why social content drives branded search

As search marketers, we tend to focus on what we can control:…