
The AI Slop Loop via @sejournal, @lilyraynyc
New examples show how AI search tools confidently cite fabricated…

Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson
Google replaces Dynamic Search Ads with AI Max. Learn what’s…

Google to retire Dynamic Search Ads in favor of AI Max
Google is retiring legacy Search automation tools, including…

The Modern SEO Center Of Excellence: Governance, Not Guidelines via @sejournal, @billhunt
Replace optional SEO guidelines with enforceable governance to…

Google spam reports can now be used for manual actions
Google has posted that it may now use your search spam reports…

The new PPC playbook: From media buyer to profit engineer
Roll the clock back five, 10, or 15 years, and a PPC practitioner’s…

Why Your Search Data Doesn’t Agree (And What To Do About It) via @sejournal, @coreydmorris
Attribution gaps, platform silos, privacy changes: Conflicting…

The Reddit detour distorting PPC signals
At $50+ CPCs, Reddit beats every vendor organically 67.3% of…

Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @sejournal, @martinibuster
Google just handed SEOs a new way to hit spammy sites with manual…

L’édition d’avril 2026 de Réacteur est arrivée !
Comme vous le savez, tous les mois, nous accueillons plusieurs…

