
Why audience engineering is replacing manual targeting in paid media
You’re facing a major shift as familiar manual targeting levers…

Google Says It Can Handle Multiple URLs To The Same Content via @sejournal, @martinibuster
Google's John Mueller answers question about how Google handles…

How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @sejournal, @hethr_campbell
Learn how to optimize your GEO strategy by understanding which…

Netlinking : comment analyser automatiquement tous les catalogues à partir de vos requêtes cibles
On passe tous du temps à éplucher les catalogues de netlinking…

Dans les coulisses de ChatGPT Search : reverse engineering de web.run, fan-outs, et les nouvelles règles de visibilité
Quand OpenAI a changé le modèle par défaut le 4 mars, le nombre…

Google Ads adds “Results” tab to show impact of recommendations
Google is giving advertisers new visibility into whether its…

Pichai Says AI Could ‘Break Pretty Much All Software’ via @sejournal, @MattGSouthern
Google CEO Sundar Pichai said AI models could expose more software…

Google Ads lets marketers reuse AI text rules across campaigns
Google is giving advertisers more control over how AI generates…

Google: AI ads driving up to 80% sales lift for some brands
Google says its AI-powered advertising tools are starting to…

Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google Search is evolving beyond links and answers into a system…

