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Google AI Overviews: 90% accurate, yet millions of errors remain: Analysis

Google’s AI Overviews answered a standard factual benchmark…

Google starts showing sponsored ads in the Images tab on mobile search

Google has begun placing sponsored ad units directly inside…

One in five ChatGPT clicks go to Google: Study

Over 30% of outbound clicks go to just 10 domains, with Google…

New Google Maps features: Local Guides redesign, AI captions, photo sharing

Google is rolling out new Google Maps features that make it…

How AI decides what your content means and why it gets you wrong

Google once attributed two of Barry Schwartz’s Search Engine…

5 priorities for lead gen in AI-driven advertising

Many of today’s PPC tools were designed to be easily accessible…

How Consumers Navigate High-Stakes Purchases In AI Mode via @sejournal, @Kevin_Indig

New research shows AI Mode is reshaping buying decisions. Learn…

The Mad Men era of SEO: Why AI is shifting search to persuasion

For most people, “Mad Men” means the TV show. But the phrase…

From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About

PPC professionals commanding higher compensation are moving beyond…

Google, Meta, and the long history of misaligned incentives in paid media

I’m getting a mid-career executive MBA. Last week, in class,…